Gunawan Siurudin
Senior Consultant | Strategy, Innovation & Transformation Leader
15+ Years of Experience | Business Innovation, Digital Transformation, Strategic Partnerships, and Operational Excellence
About
Gunawan Siurudin is a Senior Consultant at TBS Consultants, bringing over 15 years of experience in business strategy, innovation, and digital transformation across startups, family-owned companies, and multinational corporations.
He has led major initiatives in business & customer experience transformation, business innovation and operational excellence, including the launch of a logistics superapp at Meratus Group, the national Direct-to-Consumer strategy at British American Tobacco, and the revival strategy of GoMart at Gojek.
With a strong foundation in both technology and business management, Gunawan combines corporate discipline with entrepreneurial agility to help organizations (re)design strategies, execute innovation & transformation programs, and deliver measurable results.
Core Expertise
- Business Strategy & Innovation
- Digital Transformation & Product Strategy
- Customer Experience & Service Excellence
- Operational Excellence (Lean Six Sigma)
- Leadership Coaching & Change Management
- Entrepreneurial Innovation & New Ventures
Signature Programs & Focus Areas
- Strategy & Innovation Consulting
- Tripled Layered Business Model Canvas (TLBMC: Economic, Social, Environmental) Transformation & Value Creation
- Lean Six Sigma & Process Re-engineering
- Leadership Development & Coaching
- Customer-Centric Business Transformation
- Startup Incubation & Venture Building
- Direct-to-Consumer (D2C) Strategy & Execution
Career Highlights
- General Manager E-Commerce – Meratus Group
- Senior Direct-to-Consumer Manager – British American Tobacco
- Head of PMO – New Products & GoMart, Founding Team – Gojek/ GoTo Group
- Founder & CEO – Worqers
- Founder & CEO – Gawepedia
- IT Manager – Vinoti Living
- Consultant, Lead Business Analyst – Jatis Solutions
- Technical Consultant Analyst – Metrodata Group
- IT Consultant – Freeport Indonesia
- Teaching Assistant – Binus University
Education & Certified
- Master of Business Innovation (MBI) – Monash University
- Bachelor of Computer Science (S.Kom) – Binus University
- Qualified Wealth Planner (Certified) – QWP Academy
- Lean Six Sigma (Certified)
- NLP Practitioner (Certified)
Notable Projects & Clients
- Meratus Group – Integrated Maritime & Logistics Super App and IT, Digital, and Customer Experience Transformation
- BNI Group (hibank – Digital Bank) – Strategic Management for IPO (High Distinction project)
- Kalbe Group (Mostrans) – Logistics Process & Operations Improvement (High Distinction project)
- Gojek (GoTo) – GoMart 2.0 Revival Strategy
- British American Tobacco – National Direct-to-Consumer Strategy
Associations & Memberships
- Member – MENSA International (since 2023)
- Member – National Logistics Community (NLC) (since 2024)
- Member – Asosiasi Manajemen Indonesia (AMA) (since 2018)
Notable Achievements
- Increased Meratus Digital’s CSAT score from 70 → 90.
- Generated IDR 50B new revenue through digital Value Added Services (VAS).
- Designed & launched over 200 transformation programs across industries.
- Awarded High Distinction for consulting projects with BNI Group (hibank – Digital Banking).
Professional Philosophy
“True innovation is not just about creating new ideas—it’s about delivering measurable impact by aligning strategy, people, and technology.”
Contact
Phone : +62-811-88-20990
Email : gunawan.siurudin@gmail.com
